COMUNIDADE SUBIDO DE TRÁFEGO > PROTOCOLO 30K
Protocolo 30K:A practical methodology built around traffic management:
Traffic management is the strategic planning, monitoring, and optimization of digital campaigns to attract the right audience, improve performance, and achieve business goals. It involves managing channels, budgets, targeting, and data to continuously optimize results and maximize return on investment.
Role:
UI/UX designer
Skills:
Discovery
Service Design
User Interface
ABSTRACT
The Protocolo 30K is a methodology created by Brazilian paid-traffic expert Pedro Sobral to help traffic managers who already have clients increase their monthly revenue toward the R$30,000/month level. It is not primarily a course on how to run ads; instead, it focuses on the business side of being a traffic manager, based on three pillars:
Prospecting: creating a consistent system for acquiring new clients;
Retention: improving delivery, communication, reporting, and client relationships so they stay longer;
Offer: packaging and positioning services so the manager can charge higher fees rather than simply selling hours of work.
OUTCOME
97% TICKETS
97% of the tickets have been sold over a period of 30 days.
32% CONVERSION
32% of students have enrolled in a new course.
60+ COMMENTS
More than 60 comments have been made in social media.
THE PROBLEM
Every semester, Pedro Sobral needs to launch a new campaign to attract and engage potential students. The challenge is to consistently create fresh, relevant campaigns that capture attention, generate engagement, and communicate the value of his programs to a new audience. With each new semester comes the need to maintain brand consistency while developing creative concepts that stand out, encourage interaction, and ultimately drive interest and enrollment.
TRUST
The attendants must feel they aren’t being deceived, and that the promises are not in vain.
RESULTS
Both the site and the event must prove how possible it is to achieve the 30k goal.
NEW STUDENTS
The attendants should feel engaged and desire to study other courses from Pedro Sobral.
COMUNIDADE SUBIDO DE TRÁFEGO > PROTOCOLO 30K
Protocolo 30K:A practical methodology built around traffic management:
Traffic management is the strategic planning, monitoring, and optimization of digital campaigns to attract the right audience, improve performance, and achieve business goals. It involves managing channels, budgets, targeting, and data to continuously optimize results and maximize return on investment.
Role:
UI/UX designer
Skills:
Discovery
Service Design
User Interface
ABSTRACT
The Protocolo 30K is a methodology created by Brazilian paid-traffic expert Pedro Sobral to help traffic managers who already have clients increase their monthly revenue toward the R$30,000/month level. It is not primarily a course on how to run ads; instead, it focuses on the business side of being a traffic manager, based on three pillars:
Prospecting: creating a consistent system for acquiring new clients;
Retention: improving delivery, communication, reporting, and client relationships so they stay longer;
Offer: packaging and positioning services so the manager can charge higher fees rather than simply selling hours of work.
OUTCOME
97% TICKETS
97% of the tickets have been sold over a period of 30 days.
32% CONVERSION
32% of students have enrolled in a new course.
60+ COMMENTS
More than 60 comments have been made in social media.
THE PROBLEM
Every semester, Pedro Sobral needs to launch a new campaign to attract and engage potential students. The challenge is to consistently create fresh, relevant campaigns that capture attention, generate engagement, and communicate the value of his programs to a new audience. With each new semester comes the need to maintain brand consistency while developing creative concepts that stand out, encourage interaction, and ultimately drive interest and enrollment.
TRUST
The attendants must feel they aren’t being deceived, and that the promises are not in vain.
RESULTS
Both the site and the event must prove how possible it is to achieve the 30k goal.
NEW STUDENTS
The attendants should feel engaged and desire to study other courses from Pedro Sobral.