ABRIL > GALILEU
Galilei: How Students Can Discover and Develop New Interests
We helped students discover and developt their interest. Our solution was created specifically for high school students. The publication was developed to make science, technology, and culture more engaging and accessible through a contemporary design, age-appropriate content, and a visually dynamic reading experience.
Role:
Graphic Designer
Product Designer
Skills:
User Experience
Service Design
Branding
ABSTRACT
Each generation grapples with finding their career path and a fulfilling hobby. Yet, for the current generation, adapting to evolving trends presents a unique challenge. Our research indicates that today's high schoolers are remarkably similar to past generations in facing comparable hurdles. Their engagement with digital media, for instance, echoes how previous generations consumed magazines, and their career interests remain largely consistent. However, the media landscape itself has transformed dramatically. Information and interaction now move at an unprecedented pace, and crucially, individuals engage with these media in diverse and personalized ways. "Galilei" transcends traditional formats. It's not just an app, a website, a magazine, or a TikTok profile. It's a tailored solution designed to resonate with each student's individual preferences and aspirations.
HOW IT WORKS?
There’s a fine line between education and entertainment that is hard to cross. High schoolers and teenagers alike don’t want to be associated with their school, and they already have a mindset of school = boring. If our solution resembles too closely with school, we might enter the danger zone where Galilei = School = boring. And we don’t want that.
Our solution comes in different ways and different formats. Through school (threading carefully), through digital media (more creative freedom), and through events. What we want it’s not to impose our authority over them, it’s being interesting enough for them to come to us. It’s not about tests, games, or interviews. It’s about understanding their interests and planning accord with it.
SCHOOL
Distribution of magazines for each student. No pressure to read, do it on their own time.
DIGITAL MEDIA
Central hub website with aptitude tests, community discord server, classes, youtube, streaming.
EVENTS
Online and offline workshop for art, drawing and writing. Career days. Movies.
THEIR CHOICE
Shouldn’t feel like homework nor entertainment. It should be a hub to be sought.
THEIR TIME
Website planned to be accessed at strategic timing. During their homework, during their morning routine, while waiting for their game to find a match.
TEENAGE EXPERIENCE
Galilei is a choice. Maybe a suggestion, but at best it’s their choice. It won’t interfere with their daily and social life. To be accessed on their privacy, not on adult demands.
THE MAGAZINE
Quarterly magazines about professions, hobbies, trends, content of interest for teenagers. Benchmark: Tiktok, Mundo Estranho, Social Media Trends, Superinteressante, Capricho. Quality over quantity.
CENTRAL HUB
A place to access when needed. The central hub is not a website for daily updates. It works against the constant digital tendency of 30 second information. It offers information, help with school and work, offer guidance, a place to be sought not craved.
It offers help in studying. Easy, illustrated, and quick articles to engage curiosity and knowledge. Online anonymous workshops, ranging from art, writing, illustration, script, coding, and many more.
WORKSHOP
There would be two instances of workshops. Online and Offline. Online are anonymous free online mini classes, ranging from writing and drawing. An easy and private way to learn new hobbies. While offline would be on—site activities, such as cooking, acting, and artisanal art.
OUTCOME MAZINE (First quarter)
22+ PARENTS
Over 22 families reported their children talked about their hobbies and vocation.
18% CONVERSION
18% of students reported seeking more articles in the central hub.
85% STUDENTS
85% of students reported having read the magazine.
OUTCOME CENTRAL HUB (First quarter)
120+ READING
Students have read the articles to completion 120 times.
100+ TESTS
We helped over 100 students find their vocation and hobby.
63% STUDENTS
From the test school have visited our Central Hub
HOW WE MADE IT?
Navigating the teenage years presents a unique challenge. Adolescents are in a constant state of flux, simultaneously forging their own generational norms and shaping their futures. It’s a delicate balance to address their concerns while also catering to their evolving needs. This led us to interview a range of experts, including psychologists, teachers, and parents, ultimately focusing our attention on students themselves.
Beyond interviews, our research incorporated an analysis of existing benchmarks and a deep dive into the daily realities of students' lives. This comprehensive approach allowed us to meticulously craft four distinct personas, ensuring our project is equipped to address the multifaceted experiences of high school teenagers.
DOUBLE DIAMOND
CSD MATRIX
What are the problems? Where they come from?
INTERVIEW
Which problem should we focus on?
EMPATHY MAP
What are the possible solutions?
USER JOURNEY
Does our solution solves the real problem?
PERSONA
It’s difficult to decide “how a student is like”. Instead, we mapped what they want to become or their tastes. We understand that each teenager will have a different lifestyle, a different hobby, a different group of friends, even if they share the same persona. For that reason, our focus is on “goals”.
We decided on three personas already with set goals, such as illustrators, business owner, and athletes. Another persona who is not sure what their goals are . And one last persona: the outliers. They do not share the same path as the others.
PERSONA: ARTISTS
ERIC
Illustrator
NEEDS
Build own professional portfolio;
Network with other illustrators;
Develop art skills.
Likes to draw since childhood. Have a social media to upload fan artwork.
MOTIVATIONS
Friends, fanpages, likes and positive comments on the comment section of his work.
Interest: Cartoons, Video-Games, Movies, Tabletop.
PAIN POINTS
Feels powerless against AI media. Negativa comments are a deal breaker.
PERSONA: ENTREPRENEURS
JESS
Tea Lover
NEEDS
Has a daily habit of drinking tea. Wish to pass his own passion to others. Really needs his tea.
Has a knack for tea. Dreams of opening his own tea shop.
MOTIVATIONS
Likes to look for tea shops. Wishes to have his own calm corner shop. Enjoys pinterest and travelling channels.
Interest: Books, Tiktok, outdoors, teas.
PAIN POINTS
Does not know how to open his own business. Scared of failing.
PERSONA: OUTLIERS
JULI
Astrobotanist
NEEDS
Always wants a new challenge. But for things that she likes. Growing plants and bonsais are not enought for her.
There were two things that Juli loved. And it wasn’t boys nor girls. But her plants and her aptitude for math.
MOTIVATIONS
Growing and taking care of her plants. Likes to read about space.
Interest: Flowers, botanics, youtube, puzzles.
PAIN POINTS
She thinks her ideas are absurd. Feels the need to always motivate herself.
PERSONA: ATHLETES
CAMN
Quarterback
NEEDS
Workout everyday. To feel motivated. A game is as important as a test. It’s career defining.
Always had a thing for sports. A bruise here and there, but nothing that could stop him now.
MOTIVATIONS
Winning. Feels stronger at every step.
Teamates are always there to cheer him.
Interest: TV, footbal, baseball, travelling.
PAIN POINTS
Losing. Is constantly comparing himself to others.
PERSONA: NOT SURE
JAYN
????
NEEDS
Learn about different careers.
Find her “thing”.
Have hobbies. Likes TV. But Jayn is not sure, should she be a doctor? Or maybe a journalist?
MOTIVATIONS
Career day. Tiktok on daily lives of diferent professions.
Interest: TV, movies, going out, books.
PAIN POINTS
Feels she is out of time and if her classmates are already ahead of her.
BRANDING AND DESIGN SYSTEM
Galilei is for every student. It’s not a savior, it’s a helping guide. It’s more fun than serious, less boring and more authentic.
AGE RANGE
Students ranging from 14 to 18. Early and late highschoolers.
HOBBIES
Yes, teenagers are worried about work. But most important of all it’s to develop themselves. Their personalites.
CALM AND FUN
Galilei shouldn’t be a extension of school, nor seems as frenetic as tiktok. It needs a middle artistic ground.
TEEN “RULEZ (?)”
Galilei is not trying to be a teenager. It might uses lingo, it might know trends. But it knows how it is seen.
ABRIL > GALILEU
Galilei: How Students Can Discover and Develop New Interests
We helped students discover and developt their interest. Our solution was created specifically for high school students. The publication was developed to make science, technology, and culture more engaging and accessible through a contemporary design, age-appropriate content, and a visually dynamic reading experience.
Role:
Graphic Designer
Product Designer
Skills:
User Experience
Service Design
Branding
ABSTRACT
Each generation grapples with finding their career path and a fulfilling hobby. Yet, for the current generation, adapting to evolving trends presents a unique challenge. Our research indicates that today's high schoolers are remarkably similar to past generations in facing comparable hurdles. Their engagement with digital media, for instance, echoes how previous generations consumed magazines, and their career interests remain largely consistent. However, the media landscape itself has transformed dramatically. Information and interaction now move at an unprecedented pace, and crucially, individuals engage with these media in diverse and personalized ways. "Galilei" transcends traditional formats. It's not just an app, a website, a magazine, or a TikTok profile. It's a tailored solution designed to resonate with each student's individual preferences and aspirations.
HOW IT WORKS?
There’s a fine line between education and entertainment that is hard to cross. High schoolers and teenagers alike don’t want to be associated with their school, and they already have a mindset of school = boring. If our solution resembles too closely with school, we might enter the danger zone where Galilei = School = boring. And we don’t want that.
Our solution comes in different ways and different formats. Through school (threading carefully), through digital media (more creative freedom), and through events. What we want it’s not to impose our authority over them, it’s being interesting enough for them to come to us. It’s not about tests, games, or interviews. It’s about understanding their interests and planning accord with it.
SCHOOL
Distribution of magazines for each student. No pressure to read, do it on their own time.
DIGITAL MEDIA
Central hub website with aptitude tests, community discord server, classes, youtube, streaming.
EVENTS
Online and offline workshop for art, drawing and writing. Career days. Movies.
THEIR CHOICE
Shouldn’t feel like homework nor entertainment. It should be a hub to be sought.
THEIR TIME
Website planned to be accessed at strategic timing. During their homework, during their morning routine, while waiting for their game to find a match.
TEENAGE EXPERIENCE
Galilei is a choice. Maybe a suggestion, but at best it’s their choice. It won’t interfere with their daily and social life. To be accessed on their privacy, not on adult demands.
THE MAGAZINE
Quarterly magazines about professions, hobbies, trends, content of interest for teenagers. Benchmark: Tiktok, Mundo Estranho, Social Media Trends, Superinteressante, Capricho. Quality over quantity.
CENTRAL HUB
A place to access when needed. The central hub is not a website for daily updates. It works against the constant digital tendency of 30 second information. It offers information, help with school and work, offer guidance, a place to be sought not craved.
It offers help in studying. Easy, illustrated, and quick articles to engage curiosity and knowledge. Online anonymous workshops, ranging from art, writing, illustration, script, coding, and many more.
WORKSHOP
There would be two instances of workshops. Online and Offline. Online are anonymous free online mini classes, ranging from writing and drawing. An easy and private way to learn new hobbies. While offline would be on—site activities, such as cooking, acting, and artisanal art.
OUTCOME MAZINE (First quarter)
22+ PARENTS
Over 22 families reported their children talked about their hobbies and vocation.
18% CONVERSION
18% of students reported seeking more articles in the central hub.
85% STUDENTS
85% of students reported having read the magazine.
OUTCOME CENTRAL HUB (First quarter)
120+ READING
Students have read the articles to completion 120 times.
100+ TESTS
We helped over 100 students find their vocation and hobby.
63% STUDENTS
From the test school have visited our Central Hub
HOW WE MADE IT?
Navigating the teenage years presents a unique challenge. Adolescents are in a constant state of flux, simultaneously forging their own generational norms and shaping their futures. It’s a delicate balance to address their concerns while also catering to their evolving needs. This led us to interview a range of experts, including psychologists, teachers, and parents, ultimately focusing our attention on students themselves.
Beyond interviews, our research incorporated an analysis of existing benchmarks and a deep dive into the daily realities of students' lives. This comprehensive approach allowed us to meticulously craft four distinct personas, ensuring our project is equipped to address the multifaceted experiences of high school teenagers.
DOUBLE DIAMOND
CSD MATRIX
What are the problems? Where they come from?
INTERVIEW
Which problem should we focus on?
EMPATHY MAP
What are the possible solutions?
USER JOURNEY
Does our solution solves the real problem?
PERSONA
It’s difficult to decide “how a student is like”. Instead, we mapped what they want to become or their tastes. We understand that each teenager will have a different lifestyle, a different hobby, a different group of friends, even if they share the same persona. For that reason, our focus is on “goals”.
We decided on three personas already with set goals, such as illustrators, business owner, and athletes. Another persona who is not sure what their goals are . And one last persona: the outliers. They do not share the same path as the others.
ARTISTS
Students with hobbies in art, writings, illustration, acting, and so on.
ENTREPRENEURS
Students with goals towards building their own business.
OUTLIERS
Students with unique desires. Astronaut, Influencers.
ATHLETES
Students looking to develop their skills in sports.
NOT SURE
More common then expected. Undecided students.
PERSONA: ARTISTS
ERIC
Illustrator
NEEDS
Build own professional portfolio;
Network with other illustrators;
Develop art skills.
Likes to draw since childhood. Have a social media to upload fan artwork.
MOTIVATIONS
Friends, fanpages, likes and positive comments on the comment section of his work.
Interest: Cartoons, Video-Games, Movies, Tabletop.
PAIN POINTS
Feels powerless against AI media. Negativa comments are a deal breaker.
PERSONA: ENTREPRENEURS
JESS
Tea Lover
NEEDS
Has a daily habit of drinking tea. Wish to pass his own passion to others. Really needs his tea.
Has a knack for tea. Dreams of opening his own tea shop.
MOTIVATIONS
Likes to look for tea shops. Wishes to have his own calm corner shop. Enjoys pinterest and travelling channels.
Interest: Books, Tiktok, outdoors, teas.
PAIN POINTS
Does not know how to open his own business. Scared of failing.
PERSONA: OUTLIERS
JULI
Astrobotanist
NEEDS
Always wants a new challenge. But for things that she likes. Growing plants and bonsais are not enought for her.
There were two things that Juli loved. And it wasn’t boys nor girls. But her plants and her aptitude for math.
MOTIVATIONS
Growing and taking care of her plants. Likes to read about space.
Interest: Flowers, botanics, youtube, puzzles.
PAIN POINTS
She thinks her ideas are absurd. Feels the need to always motivate herself.
PERSONA: ATHLETES
CAMN
Quarterback
NEEDS
Workout everyday. To feel motivated. A game is as important as a test. It’s career defining.
Always had a thing for sports. A bruise here and there, but nothing that could stop him now.
MOTIVATIONS
Winning. Feels stronger at every step.
Teamates are always there to cheer him.
Interest: TV, footbal, baseball, travelling.
PAIN POINTS
Losing. Is constantly comparing himself to others.
PERSONA: NOT SURE
JAYN
????
NEEDS
Learn about different careers.
Find her “thing”.
Have hobbies. Likes TV. But Jayn is not sure, should she be a doctor? Or maybe a journalist?
MOTIVATIONS
Career day. Tiktok on daily lives of diferent professions.
Interest: TV, movies, going out, books.
PAIN POINTS
Feels she is out of time and if her classmates are already ahead of her.
BRANDING AND DESIGN SYSTEM
Galilei is for every student. It’s not a savior, it’s a helping guide. It’s more fun than serious, less boring and more authentic.
AGE RANGE
Students ranging from 14 to 18. Early and late highschoolers.
HOBBIES
Yes, teenagers are worried about work. But most important of all it’s to develop themselves. Their personalites.
CALM AND FUN
Galilei shouldn’t be a extension of school, nor seems as frenetic as tiktok. It needs a middle artistic ground.
TEEN “RULEZ (?)”
Galilei is not trying to be a teenager. It might uses lingo, it might know trends. But it knows how it is seen.
Aa
Space Grotesk
5 font weights avaible
Workshop
Desenho, escrita, quadrinhos, motion.